Elina, Founder & Chief Player Julian
Meet Elina Furman, the co-founder of Pley. Like most Moms, I wanted my son Julian to spend less time in front of digital screens and more time enriching his mind and creativity with LEGO® play. After spending thousands of dollars on new sets, I realized that there is a more efficient and family-friendly way for Julian to build LEGO creations without breaking our bank account."
Pley makes it possible for kids of all ages to rent LEGO sets, saving hundreds of dollars per year in toys that are enjoyed when purchased and then often neglected. Through creating a sharing economy that reduces waste and enhances kids cognitive skills, Pleys goal is to change the very paradigm of playtime for our kids one brick at a time.
A seasoned digital media entrepreneur, Elina Furman is the founder of A-List Mom and ALM Travel, an award-winning media company that distributes emails to over 70,000 moms nationwide. A widely sought after lifestyle/kid expert, she has appeared on countless television shows, including The Today Show, Good Morning America and CBS' The Early Show. Her sites were voted "Best of Web -- Kids" by InStyle and "Best of Net" by Working Mother. She was recently named NYC's "Most Stylish Moms" by New York Daily News.
Pley is a socially-responsible company that aims to change how families consume, interact and spend time together. We aim to raise a more thoughtful and creative generation that follows the principles of free play, reduced consumption, sharing and giving back to community.
As an active player in the sharing economy, one of our top missions is to reduce waste and save our planet. Pley is doing its part to reduce waste by eliminating 90,200 pounds of ABS plastic which results in a reduction of C02 emission by 3.9 million pounds. We are proud to announce that each member will have saved a tree over the course of one rental cycle.