These General Terms of Service (“Terms”) apply to your use of all services provided by Pley AB, reg. no. 559074-0659 (“Pley”). Pley and you are referred to individually as a “Party” and jointly as the “Parties”.
Pley operates a platform for distributing and running web-based games (the “Platform”). The Platform consists of:
For clarity, the Platform does not include Developer-owned websites or third-party channels themselves. When the Playable or any Pley-operated component is accessed on such external sites, these Terms apply only to the Playable and to the Pley-operated components, and not to the external website or its operator.
The services provided by Pley through the Platform, including access to the Playable and any Pley-operated components on Developer-owned websites, are referred to as the “Service”.
The Games available through the Platform are provided and operated by their respective Developers. Your use of each Game may be subject to the Developer’s own terms of service, privacy policy and other applicable rules. Such Developer terms govern only your relationship with the Developer and do not modify these Terms or your relationship with Pley.
These Terms include and incorporate Pley’s Privacy Policy and Cookie Policy. By using the Service, you confirm that you have read and accept these Terms. If you do not accept the Terms, you may not use the Service.
These Terms constitute the entire agreement between the Parties regarding use of the Service and may be updated or amended by Pley in accordance with Section 14.
When you accept these Terms and comply with them, Pley grants you a limited, non-exclusive, non-transferable license to access and use the Service through the Platform for your personal use. No other rights are granted.
Except for the limited license expressly granted in Section 2.1, you receive no rights to the Service, the Playable, the Games or any related content. All intellectual property rights, whether registered or not, are owned and retained by Pley, the Developers or their licensors. Nothing in these Terms shall be interpreted as a transfer of any such rights to you.
You may access the Platform and play Games as a guest user without creating an account (“Guest User”). Certain features of the Service require a registered user account (“User Account”).
A User Account may be created in two ways:
Pley may receive basic account information (such as an email address or unique identifier) from the Developer or third-party channel to enable the linked User Account. The information received depends on the implementation used by the external party.
To use the Service as a Guest User, you must be at least thirteen (13) years of age. To register and use a User Account, whether directly or through automatic creation, you must be at least eighteen (18) years of age and have the legal capacity to enter into these Terms. If you do not meet these requirements, you may not use the Service.
You must ensure that the information associated with your User Account is accurate and kept up to date. You are responsible for maintaining the confidentiality of your login credentials and for all activity occurring through your User Account. If you suspect that unauthorized access has occurred, you must notify Pley without undue delay.
Developer terms or third-party channel terms apply only to your relationship with the relevant Developer or channel and do not govern your User Account with Pley or modify these Terms.
Certain Games may offer in-game purchases, virtual items or other paid features (“Transactions”). The price, applicable taxes and payment terms for each Transaction are shown in the purchase interface at the time of purchase. You must accept these terms in order to complete the Transaction.
Transactions may be processed:
The purchase interface will clearly indicate which entity is acting as merchant of record. That entity is your contractual counterparty for the Transaction in question.
If a Transaction is processed by a third-party provider acting as merchant of record, that provider’s terms and conditions may apply in addition to these Terms. Developer terms do not apply to, or modify, the Transaction.
Pley does not handle or store any payment card details. Such data is handled exclusively by the payment service provider involved in the Transaction. Pley may process transaction metadata (such as item purchased, value, timestamp and Game identifier) for operational, accounting and anti-fraud purposes.
Consumers have a statutory right of withdrawal in accordance with the Distance and Off-Premises Contracts Act (Sw. Lag (2005:59) om distansavtal och avtal utanför affärslokaler). However, Transactions pursuant to these Terms are digital content not supplied on tangible media. The right of withdrawal vested with consumers does not apply to such digital content. If you as a consumer conduct a Transaction, you acknowledge and expressly agree that you will lose your right of withdrawal as soon as you receive the content in such Transaction. Our payment service providers may have their own terms and conditions which apply to purchases of content made via such third-party providers, please review such third party's terms and conditions before making a Transaction.
Unless otherwise required by applicable law, all Transaction charges are final and non-refundable. Statutory consumer rights under applicable consumer law remain unaffected.
If a Transaction is processed by a third-party payment service provider acting as merchant of record, that provider’s refund terms may apply in addition to applicable mandatory law. Please review the relevant provider’s terms before completing a Transaction.
Unless otherwise required by applicable law, each Party is responsible for its own taxes, fees and other charges arising in connection with these Terms or the use of the Service.
You agree not to engage in any of the following activities, including but not limited to:
Your right to use the Service and the Games is limited to use in accordance with these Terms. If Pley or a Developer reasonably suspects that you are using the Service or the Games in a manner that conflicts with these Terms or constitutes abnormal use, Pley or the Developer may limit or terminate your access in accordance with Section 15.
If you breach this Section 5, you shall compensate Pley and/or the affected Developer for all direct and indirect losses resulting from the breach.
The Playable and other Pley-operated components may appear on websites or platforms operated by Developers or independent third-party distribution channels (“Third-Party Services”). Pley is not responsible for the content, availability, security, functionality or privacy practices of any Third-Party Service.
When you access the Playable or any Pley-operated component on a Third-Party Service, that Third-Party Service is subject to its own terms and conditions and privacy policies. Your relationship with the operator of such Third-Party Service is separate and independent from your relationship with Pley.
Any arrangement, interaction or transaction between you and a Developer or third party through a Third-Party Service is made solely between you and that party. Pley is not a party to such arrangements, except where Pley is explicitly indicated as the merchant of record in a Transaction, and Pley has no responsibility for any such arrangements.
Pley processes personal data in accordance with applicable data protection laws and Pley’s Privacy Policy, as updated from time to time.
Pley acts as an independent data controller in relation to personal data processed through:
As a data controller, Pley determines the purposes for which such personal data is processed and the means by which the processing is carried out.
When Pley operates or technically manages parts of a Developer-owned website on the Developer’s behalf (for example a gamesite identified by a “Powered by Pley” notice), Pley may act as a data processor for the Developer with respect to data collected through that Developer website, in accordance with a separate data processing agreement. This does not affect Pley’s role as an independent controller for personal data processed in connection with the Playable and User Accounts.
Developers and third-party distribution channels act as independent data controllers for personal data they process through their own websites, platforms or accounts. Their processing is governed by their own privacy policies. Pley does not control and is not responsible for such processing.
Pley may use subcontractors and other service providers to support the Service (such as hosting, security, analytics or customer support). These providers may process personal data on Pley’s behalf and only in accordance with Pley’s instructions and applicable data protection law. Sub-processors may only be engaged under a written agreement ensuring GDPR-compliant safeguards.
Pley, the Developers and their respective licensors own all rights, including intellectual property rights whether registered or unregistered, to the Platform, the Games and any software or content used to provide them. Nothing in these Terms shall be interpreted as a transfer of any such rights to you. You may not question or dispute such ownership during or after your use of the Service.
These Terms do not govern or affect any rights a Developer may claim in relation to content submitted within a Game. Any such rights or obligations are governed solely by the relevant Developer’s terms. Pley does not claim ownership over any content you submit to Pley-operated parts of the Platform, to the extent such functionality is available.
As a User of the Service and Games, you are solely responsible for ensuring that your use of the Service and the Games is in accordance with (i) their intended use, (ii) these Terms, and (iii) any instructions or guidelines provided by Pley or the relevant Developer from time to time. You use the Service and the Games at your own risk.
Pley may suspend or limit your access to the Platform (including the Playable and any Pley-operated components) if Pley, acting reasonably, deems you to be in breach of these Terms.
Developers may apply their own terms and policies to the Games. A Developer may suspend or restrict your access to a Game based on those Developer terms. If a Developer informs Pley that a User should no longer have access to a Game, Pley will implement such restriction on behalf of the Developer.
You agree to indemnify, defend, and hold Pley, its directors, officers, employees, affiliates, agents, contractors, and licensors harmless from and against all claims, losses, or demands of liability, including reasonable attorney's fees and costs, arising from your use of the Service or the Games or your violation of these Terms.
Pley intends for the Service to be available at all times and strives to remedy errors and deficiencies without undue delay. However, Pley does not guarantee that the Service (or parts of the Service) will be provided without interruptions, disturbances, delays or other errors.
Availability or performance issues affecting the Games or any part of the Game experience that is provided or controlled by a Developer or other third party are outside of Pley’s control, and Pley is not responsible for such issues.
These Terms do not exclude, limit or otherwise restrict any rights vested with consumers under applicable mandatory consumer law and shall not be construed as doing so.
The Service is provided "as is" without any warranties of any kind from Pley, whether expressed or implied, including as to accessibility, quality, suitability, accuracy or performance. The Games are operated by their respective Developers, and Pley makes no warranties regarding the Games or any part of the Game experience.
To the extent permitted by law, Pley disclaims all liability for any direct or indirect damages suffered by you or any third party in connection with the use of, or inability to use, the Service or any Game, regardless of how the damage occurs and whether it is caused by negligence or breach of contract. Any warranties or liability relating to a Game are governed solely by the terms of the relevant Developer.
Pley will not accept any liability for any loss or damage suffered as a result of events beyond Pley’s control, which events Pley could not reasonably have anticipated at the time these Terms were accepted and whose consequences Pley could not reasonably have avoided or overcome. This includes, for example, outages or malfunctions in networks, third-party systems, hosting providers, or any systems, servers or services controlled or operated by a Developer.
Pley’s maximum aggregate liability to you for any claims arising under or in connection with the Service is limited to SEK 1,000. Pley expressly excludes all liability to any third party.
Pley is responsible for providing maintenance and support for the Service (i.e., the Platform, the Playable and any Pley-operated components), or as required under applicable law. You can contact Pley for support either through support forms made available within the Playable or on Pley-operated “Powered by Pley” sites, or by e-mailing support@pley.com.
Pley may communicate with you using the contact details associated with your User Account, including by e-mail, notifications within the Playable, or notices displayed on Pley-operated “Powered by Pley” sites. Such communications may include information about your User Account, changes to these Terms, service updates and other matters relating to the Service.
You are responsible for ensuring that the contact details associated with your User Account are accurate and kept up to date. Pley is not responsible for any failure to receive communications due to incorrect information provided by you, spam filters or technical issues outside Pley’s control.
Developers are responsible for providing maintenance and support for their respective Games, including gameplay-related issues, content, progression, in-Game items and any other Game functionality. Any questions, complaints or claims relating to a Game must be directed to the relevant Developer in accordance with the Developer’s terms.
Third-party distribution channels (such as CrazyGames or Discord) are responsible for support relating to their own websites, platforms, accounts and features. Any issues relating to accounts, purchases or functionality provided by such third-party channels must be addressed directly to the channel operator.
Where a Transaction is processed by an independent third-party payment service provider or tax intermediary acting as merchant of record, that provider is responsible for support relating to the Transaction, including billing issues, refunds, chargebacks and payment disputes. Any such questions or claims must be directed to the relevant provider in accordance with its terms and support process.
If Pley receives a support request that concerns a Developer-controlled part of a Game, a third-party channel or a merchant-of-record provider, Pley may forward the request to the relevant party where appropriate, but Pley is not responsible for resolving such issues.
Pley may use subcontractors and service providers for the performance of the Service, including hosting, maintenance, support, analytics, payment-related services and other technical or operational functions. Pley remains responsible for the performance of such subcontractors as for its own.
Pley may amend these Terms at any time. The latest version of the Terms will always be available on pley.com, and your continued use of the Service constitutes your acceptance of the amended Terms.
Pley may, at its sole discretion and at any time, alter, modify, correct, amend or discontinue any part of the Service, including modifying or removing features, without prior notice and without any liability to you.
It is your responsibility to review the Terms periodically. If you do not agree with an amended version of the Terms, you must stop using the Service.
Your access to the Platform may be suspended or limited in accordance with Sections 9.2 and 9.3. Suspension or limitation under those Sections does not give rise to any liability towards you.
You may stop using the Platform at any time. If you want your User Account to be deleted, you must contact Pley’s support using the channels made available within the Playable or on any Pley-operated site. Account deletion will permanently remove your User Account and associated data, except where retention is required by law.
These Terms apply for as long as you use the Platform, either as a Guest User or through a User Account, and remain in effect until terminated in accordance with this Section.
Upon termination of these Terms or deletion of your User Account, the Sections relating to data protection, intellectual property, limitation of liability, disclaimers, and governing law shall continue to apply in accordance with their terms.
If any provision of these Terms is found to be invalid or unenforceable, the remaining provisions shall continue to apply. Any failure by Pley to enforce a provision of these Terms does not constitute a waiver of such provision.
These Terms and all issues in connection with them or the use of our Service and the Games shall be governed by and construed in accordance with the substantive laws of Sweden, without respect to conflict of law principles.
If you want to make a claim regarding the Service and/or the Games, you may contact the Swedish National Board for Consumer Disputes (Sw. Allmänna reklamationsnämden), at Box 174, 101 23 Stockholm, or on their website www.arn.se.
Any dispute, controversy or claim arising out of or in connection with these Terms or the breach, termination or invalidity thereof, or regarding our Service or any Games, shall be finally settled by the Swedish courts, with the Stockholm district court (Sw. Stockholms tingsrätt) as the court of first instance.
