Last updated on February 13, 2026
These User Terms of Service (“Terms”) govern your access to and use of the user-facing services, software, and components operated by Pley AB, a company incorporated in Sweden (“Pley”, “we”, “us”).
These Terms apply to you as an end user (for example, a player or other individual accessing games or services powered by the Pley platform), regardless of whether such services are accessed through a Pley-operated website, a website operated by a game developer, or a third-party platform integrated with the Pley platform.
These Terms do not apply to game developers, publishers, or other professional users accessing Pley’s developer tools or services (such as the Game Manager), which are governed by separate developer or commercial terms, nor do they govern the relationship between Pley and game developers under distribution or similar agreements.
By accessing or using any Pley-operated user-facing service or component, you agree to be bound by these Terms.
1.1.
Pley Services. Pley provides a technology platform that enables game developers to distribute and operate games on the web. Pley services may be accessed through:
1.2.
Exclusions. These Terms apply only to Pley-operated services and components. Games, websites, or platforms operated by developers or third parties are governed by their own terms and policies.
Pley’s processing of personal data is described in the Pley Privacy Policy.
Pley’s use of cookies and similar technologies is described in the Pley Cookie Policy.
Where Pley processes personal data on behalf of a game developer, such processing is governed by the applicable developer terms and a separate data processing agreement.
3.1.
Account Creation. Some Pley services require a user account. Accounts may be created directly by you or automatically linked based on identifiers provided by a developer or third-party platform.
3.2.
Account Responsibility. You are responsible for maintaining the confidentiality of your account credentials and for all activity occurring through your account.
3.3.
Age Requirements. Pley services are not directed at children under the age of thirteen (13). Additional age limits or access rules may be imposed by developers or third-party platforms and are governed by their respective terms.
4.1.
License. Pley grants you a limited, non-exclusive, non-transferable right to access and use Pley-operated services for personal, non-commercial use, subject to these Terms.
4.2.
Restrictions. You may not:
5.1.
Developer Responsibility. Games made available through the Pley platform are operated by independent developers. Developers are responsible for game content, gameplay rules, moderation, age ratings, and compliance with applicable law..
5.2.
Third-Party Platforms. Games or Pley components may be accessed through third-party platforms. Such platforms act independently and may impose additional terms, policies, or technical restrictions.
Pley is not responsible for third-party platforms or developer-operated websites.
6.1.
Payment Processing. Purchases made through games delivered via the Pley platform are processed by third-party payment providers acting as merchant of record. Pley does not store payment card details.
6.2.
Receipts and Support. Pley may provide transaction confirmations, receipts, or support coordination, but payment processing, refunds, and tax handling are governed by the applicable payment provider’s terms and applicable law.
6.3.
Consumer Rights. Nothing in these Terms limits mandatory consumer rights under applicable law.
Pley may modify, suspend, or discontinue services or features from time to time for technical, legal, or operational reasons. Pley does not guarantee uninterrupted availability.
Pley may suspend or terminate access to Pley-operated services if you violate these Terms or applicable law.
Developers and third-party platforms may independently restrict access to games or services under their own terms.
All intellectual property rights in Pley-operated services belong to Pley or its licensors.
All intellectual property rights in games belong to the respective developers or licensors.
These Terms do not grant you ownership rights in any content or software.
Pley services are provided “as is” and “as available.” To the extent permitted by law, Pley disclaims all warranties not expressly required by mandatory law.
To the extent permitted by applicable law:
Nothing in these Terms limits liability that cannot be excluded under mandatory law.
Pley may update these Terms from time to time. Material changes will be communicated in advance through reasonable means. Continued use of Pley services after such notice constitutes acceptance of the updated Terms.
These Terms are governed by the laws of Sweden, without regard to conflict-of-law rules.
If you are a consumer, you may also have the right to bring disputes before applicable consumer dispute resolution bodies. Otherwise, disputes shall be resolved by the courts of Stockholm, Sweden.
Questions regarding these Terms may be directed to support@pley.com.
