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Frequently Asked Questions

Web Playable

What is a Web Playable?

A Web Playable is your mobile game running on the web, fully playable and highly performant. It can run from your website, or a Game Site set up through Pley. It has instant account linking to mobile accounts, regional payment methods, and no installs - just play. Hosting, delivery, caching, game updates, and assets are handled automatically.

How do I get started on the Web Playable with my mobile game?

First of all, reach out to us - Pley would be happy to help port the game to web for you. If your game qualifies, we will start with a short evaluation to estimate time requirements and identify any risks with the porting project.

How does the game evaluation work?

Once your game has qualified, you provide source code access to us. Then, our porting team will go through the project. We identify issues, risks, services unsupported on the web, and more. Everything is then compiled into a report which we share with you. Only after receiving the report would both sides commit to the project.

Which game engines are supported?

Pley is built specifically for both Unity C# and C++ mobile games (with a C version of the Pley SDK which can be adapted for most games). 

Can games on Pley be played on mobile?

Currently, Pley’s Web Playable is built for the desktop web, where 98% of browsers are supported. Running games on mobile web browsers is possible but in an extremely experimental state.

How does Pley help my mobile game to become cross-platform?

For cross-platform, Pley provides:

  • Account linking (Pley Connect) lets players link their Pley account with their mobile progress. Often, cross-platform players have 3x playtime compared to mobile.
  • Webshop lets users make purchases, and receive the items on mobile. You gain the increased profit from lower fees, and users gain new ways to make purchases.
  • Cross-platform Analytics.

Are rewarded ads and interstitial ads supported?

Currently, we have support for rewarded ads built upon Google Adsense. We’re currently exploring expanding into other ad networks.

How does the porting work if Pley ports?

Once the evaluation is completed and approved, porting begins. It takes 3-10 weeks, depending on the game from start to launch. During that time, we make sure that everything is working the same on web as on mobile on a pley-porting branch. After integrating with your CI, you’ll automatically build for web whenever you make an update on mobile.

Read the full porting process outline here.

Do I have to maintain two games, mobile and web?

No! The goal of Pley is for you to get a web playable without having to maintain two games. Once the game porting is completed, it should be merged into your main branch. Then, whenever you make builds for mobile, also upload the web version to pley (through your CI/build pipeline).

One game. One backend. One branch. Three platforms (IOS, Android, and Web).

How does authentication work on Pley?

Pley’s lightweight account system hooks into your game authentication. When a user logs in on Pley, they receive a valid session token. The game server simply validates the session token with us and authentication is complete!

I already have a website. Can I have the Web Playable there?

Yes! While cookies and privacy systems make it more difficult, we strive for everything to run flawlessly on your website.

Can I have my Web Playable from Pley on other game distribution websites?

Our vision is to provide you with everything you need to run your direct-to-consumer (D2C) destination for your game. So currently, having your Pley Web Playable on other gaming destinations isn’t possible.

Explore Web Playable

Games sites

What is a Game Site?

A game site is a website hub for your game. It has landing pages, game-related content, community links, information about liveOps/events, a Webshop, and of course; the Web Playable.

How do I get a Game Site?

Pley provides a Game Site for partners who launch Webshops or a game with the Web Playable. Alternatively, if you already have a website Pley can help you integrate the Webshop and Web Playable with it.

How does authentication work on Pley?

Pley has an account system for Pley users to handle payments, payment methods, web players, and instant account linking with mobile. Pley accounts support email, or single-click sign-on with Google and Facebook. Pley accounts integrate with your game authentication system through Webshop or Pley Connect (Pley’s account linking product).

Does Pley work if I have a website login system already?

Yes! If your website already has authentication/login, Pley’s Webshop and Web Playable can integrate with your system. The website provides Pley with information about the user (ID and login email), and Pley delivers the right user to them (for the Webshop and/or Web Playable).

What if I do not have a login system?

No problem! If you don’t have a login system, you can simply let Pley authentication do it for you - which is built into the Web Playable.

What analytics data do I get access to on my Game Site?

Page view events from your game site can be delivered to the analytics service you already use. Additionally, the Webshop and Web Playable both deliver their analytics to the Game Site to be delivered wherever you prefer.

Read more about Analytics on Pley here.

Explore Game sites


How do webshops work?

Your players visit your webshop (“”) either on mobile or desktop. The webshop contains products and special offers. The player goes through the checkout and pays. Then they are provided with a QR code (on desktop) or a button (on mobile) that delivers the product to them when clicked/scanned.

Why should I have a webshop?

A webshop lets you have a way to sell game products directly to consumers. On average, sales through Pley lead to 20% higher profits than on mobile marketplaces and regional payment methods make paying more accessible for many players.

How do I start selling game products directly on the web?

First, let Pley set up a Game site for you, or integrate with your current website if you have one.

Secondly, integrate Pley Webshops into your mobile game.

Thirdly, create your products in the Game Manager.

Finally, announce your webshop and bring your users to your new direct-to-consumer Webshop.

How do I create products?

In the Game Manager dashboard, you can easily create the products and deals needed for your Webshop. If you prefer, you can also export your products from Google Play and automatically import them to Pley.

What payment methods are available in the webshop?

Pley Payments has regional payment methods optimized for the primary regions of our customers. Players should always find relevant payment methods when they make purchases on Pley. 

See the full list of payment methods here.

What do I need to do to integrate with Pley Webshops?

To seamlessly integrate with Pley Webshops, you can follow these steps:

Firstly, incorporate Pley authentication into your game backend to authenticate purchases, which typically requires 2-3 days of work.

Next, ensure fulfillment is set up to deliver products to the mobile game, a process that also takes about 2-3 days.

Additionally, add deep linking support to the mobile game, which generally takes around 1 day of work.

With these steps completed, your webshop could be fully integrated within a week, providing a smooth and efficient experience for your users.

Explore Webshops


What payment methods are available on Pley?

Pley optimizes its regional payment methods based on the player base, powered by the large payment processor Adyen. When making payments, players are met by payment methods suited to their region. Read about currently available payment methods here.

What if my player base needs a payment method that is not supported?

Pley continuously adds payment methods when new audiences require them. If your game has a player base that needs a specific method, Pley is open to adding new methods as needed.

How do you manage fraudulent payments, such as stolen cards or chargebacks?

Pley’s payments are built upon Adyen. Pley payments automatically assess a risk score for each payment. If any suspect activity is detected, security measures are deployed (such as 3D security). High-risk purchases are automatically blocked. Chargebacks are disputed systematically together with Adyen, but Pley also bans user payment methods that conduct chargebacks.

Can I set different prices in different countries?

Regional pricing is automatically handled by Pley.

What are the payment method fees?

Payment method fees range from 1.5% - 7%, depending on the payment method and region. Pley is powered by Adyen, which helps us avoid fees.

Fees & Payouts

What does it cost to be on Pley?

Pley has a revenue-sharing agreement.

How do I get paid?

Pley pays out revenue from in-game purchases, webshop purchases, and rewarded ads to the account of your choice automatically.

When do I get paid from Pley?

Pley automatically pays out each month.

Who handles sales tax and VAT?

Pley payments automatically calculates regional sales tax (including VAT) for you.

How does refunds work?

Our customer support can issue refunds for purchases where the entitlement was not consumed. Refunds can therefore be done, but only for purchases where the user did not receive the product they bought in the game.

Explore Webshops


What technology does Pley use to run games on the web?

Games are powered by WebAssembly. Games built in Unity are often easy to port, but other game engines are also viable such as native C++ engines.

How does Pley work with frequent game updates?

Integrating Pley into your CI/build pipeline is recommended, so when you build for mobile it also builds for web, and the update is automatically uploaded to Pley. Then, you can instantly set the update live in the Pley Game Manager. 

Is there a review period for publishing new builds on Pley?

Publishing updates is very quick, with no review or limitations. Builds are uploaded to Pley (manually or automatically through your CI). Then, you can instantly set the builds live with one click in the Pley Game Manager.

Do I have to maintain multiple games or branches?

No! One codebase, one branch, one backend; web and mobile.

How can mobile and web use the same codebase?

  • Porting process, where we are experienced enabling web without impacting mobile.
  • Conditional compilation, where certain code uses “#ifdef PLEY” to instruct the compiler to ignore code that is web only.
  • Pley Processing; whenever a build is uploaded to Pley, processing automatically web compatibility patches your code.

How does Pley help get games to run on the web?

Post processing; all builds uploaded to Pley are automatically processed. There we make automatic changes, fixes, and optimizations to the code to improve web runtime. We continuously improve the post-processing as the web changes and as we learn more - letting us improve your game without you having to make an update.

How do asset hosting and delivery work?

All good mobile games use asset bundles / streamable assets / CDNs to deliver assets to users right when they need them. Pley hosts the initial build, and users always download and deliver it to them. Optimally, runtime asset delivery works the same on web and mobile. If not, Pley host the assets and deliver them to the game.

My game is very performance-heavy. Can it run on web?

Can I do slow/partial rollouts for updates on Pley?

Right now we do not support staged rollouts (e.g. release to 5% of the user base). However, it’s a highly requested feature that is high on our current internal product roadmap.

How do I get started developing with Pley?

Reach out to us to gain access to the Game Manager; there you can upload builds, manage your game, and download the Pley SDK/libraries. Read more at

How do I configure IAP products or special offers?

Product management is very straightforward on Pley. You configure products in our Game Manager on Adding products, changing, or updating products from there is very simple and lightweight. Changes to products can instantly be set live in the game. The game then requests purchases from within the game using the product ID and the Pley SDK. Managing special offers is generally handled within the game.

Find out more about the future of mobile gaming.

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