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Game Sites

Engage with players outside the game

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Metagame experience

Keep your community engaged with cross-platform gaming, a webshop, and a branded game site.

Own the relationship with your players

Own your game’s brand and communication with your core audience.

Stand out from the crowd

Engage your players with a completely bespoke branded experience created just for them.


Integrate Web Playable

Increase playtime by as much as 3X by offering a web playable version of your mobile game complete with authentication, rewarded ads, cross-platform account linking and in-game payments.

Explore Web Playable

Integrate Webshop

Want to give your users a second destination to purchase in-game items? Increase player LTV by offering the right deals to the right players at exactly the right time.

Explore Webshop

No code management

Use Pley’s Game Manager to easily publish news, personalize deals and customize banners.

Optimized templates

Leverage predesigned site templates that are optimized and tested to maximize conversion and retention.

User acquisition

Gain access to Pley’s UA Playbook, which gives you and your marketing team best practices and blueprints for running the most impactful user acquisition campaigns for your game.

Integrations and analytics

Pley’s flexible architecture makes it easy to plug in third-party analytics platforms and other extensions you need on your site.

Frequently Asked Questions

What is a Game Site?

A game site is a website hub for your game. It has landing pages, game-related content, community links, information about liveOps/events, a Webshop, and of course; the Web Playable.

How do I get a Game Site?

Pley provides a Game Site for partners who launch Webshops or a game with the Web Playable. Alternatively, if you already have a website Pley can help you integrate the Webshop and Web Playable with it.

How does authentication work on Pley?

Pley has an account system for Pley users to handle payments, payment methods, web players, and instant account linking with mobile. Pley accounts support email, or single-click sign-on with Google and Facebook. Pley accounts integrate with your game authentication system through Webshop or Pley Connect (Pley’s account linking product).

Does Pley work if I have a website login system already?

Yes! If your website already has authentication/login, Pley’s Webshop and Web Playable can integrate with your system. The website provides Pley with information about the user (ID and login email), and Pley delivers the right user to them (for the Webshop and/or Web Playable).

What if I do not have a login system?

No problem! If you don’t have a login system, you can simply let Pley authentication do it for you - which is built into the Web Playable.

What analytics data do I get access to on my Game Site?

Page view events from your game site can be delivered to the analytics service you already use. Additionally, the Webshop and Web Playable both deliver their analytics to the Game Site to be delivered wherever you prefer.

Read more about Analytics on Pley here.

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